Photo credit: PR Thai Government
The 44th Thailand Tourism Festival (TTF) 2026 returns to Queen Sirikit National Convention Centre from March 25 to 29, showcasing the best of Thai travel under the theme โ5 Must Do in Thailand.โ Organized by the Tourism Authority of Thailand, the event also honors Queen Sirikit and continues its commitment to eco-friendly tourism with a Zero Waste to Landfills initiative.
What to Expect at Thailand Tourism Festival 2026
TTF 2026 highlights five core travel experiences:
- Must Taste โ Discover regional Thai cuisine
- Must Try โ Join hands-on cultural activities
- Must Buy โ Shop local crafts and products
- Must Seek โ Explore hidden destinations
- Must See โ Enjoy cultural shows and performances
The festival theme, โInstant Happiness Through Travelling in Thailand,โ encourages visitors to turn inspiration into real trips across the country.
Cultural Tribute to Queen Sirikit
A special exhibition celebrates Queen Sirikitโs legacy in preserving Thai textiles, handicrafts, and rural communities. Visitors can also learn about travel routes inspired by her royal development projects.
Explore Thailand in 9 Themed Zones
The festival is divided into nine immersive zones representing different regions and travel experiences:
- Eastern Village โ Coastal culture, seafood, and landmarks from eastern provinces
- Northeastern Village โ Traditional food, festivals, and folk performances
- Southern Village โ Beaches, marine life, and southern cuisine
- Central Village โ Historic heritage, famous food spots, and cultural shows
- Northern Village โ Lanna culture, crafts, and wellness experiences
- Amazing Thailand Zone โ Interactive exhibits, AI travel tools, and tourism campaigns
- Road to Sustainability โ Eco-friendly travel ideas and upcycling workshops
- Tourism Partners and TAT Shop โ Travel services and industry showcases
- Main Stage โ Live concerts, fashion shows, Muay Thai, and cultural events
Sustainability at the Core
For the fourth year, the festival follows a Zero Waste to Landfills policy. Organizers have added waste-sorting stations, eco workshops, and vendor guidelines to reduce environmental impact and promote responsible tourism.
Event Details
- Dates: March 25โ29, 2026
- Time: 10:00โ21:00
- Location: Queen Sirikit National Convention Centre
- Admission: Free
The venue is easily accessible via the MRT Blue Line (Queen Sirikit National Convention Centre Station), with taxis and ride-hailing services also available.
Why Visit TTF 2026?
If youโre planning to travel in Thailand, this festival is one of the best ways to experience the countryโs food, culture, and destinations all in one place while discovering new ideas for your next trip.
Contact Options
- Call the Tourism Authority of Thailand Call Centre: 1672 (Travel Buddy)
- Visit the official website: tourismthailand.org/Home
- Explore more travel info: 1672travelbuddy.com
- Follow on Facebook: Amazing Thailand
- Follow on Facebook: Thailand Festival
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