Thailand’s biggest craft beverage celebration returns this weekend as People Festival 2026 takes over ChangChui Creative Park from Friday through Sunday.
Organized by Prachachon Beer in collaboration with Studio11206, the event marks its fourth year and a new chapter following the success of the former Beer People Festival. While the name has evolved, the mission remains the same: spotlight independent makers and create opportunities for small businesses across Thailand.
400+ Brands, 1,000+ Flavors
Festivalgoers can sample a huge lineup of drinks from more than 400 brands, offering over 1,000 flavors. The selection includes craft beer, wine, spirits, cocktails, and traditional Thai sato (rice wine), with producers representing both Thailand and international markets.
The event continues to position itself as a platform for entrepreneurs — from community-based artisans and SMEs to larger companies that share a commitment to fair and open markets.
New Specialty Zones
This year introduces two curated areas designed to broaden the festival’s appeal:
- Coffee Council – A showcase of small-batch roasters and specialty cafés.
- Vegetable Market – A dedicated space supporting Thailand’s green and sustainable community.
Beyond food and drinks, visitors can enjoy live music and panel talks focused on the theme “Driving the Nation Through the Alcohol Industry,” encouraging discussion around innovation, regulation, and growth.
People’s Choice Awards
Attendees can also participate in the People’s Choice Election, voting on-site for their favorite beverages.
People Festival 2026 runs daily from 11:00 to 23:00 at ChangChui Creative Park on Sirindhorn Road in Bangkok. Admission is free.
For more details, visit beerpeoplefest.com.
Comments