Northern Thailand’s cultural capital is earning fresh recognition on the global stage. Travel platform Agoda has named Chiang Mai the top destination in Asia for culinary experiences, based on activity bookings recorded between January and March this year.

The rankings highlight a growing trend: travelers are increasingly planning trips around food. Following Chiang Mai, other popular destinations for cooking-focused travel include Bangkok, Hoi An, Ho Chi Minh City, and Hanoi — reinforcing Thailand and Vietnam’s reputation as culinary powerhouses in Asia.

Food Tourism Is on the Rise

According to Agoda’s 2026 Travel Outlook Report, culinary experiences have become the top three reasons people travel, climbing from sixth place just a year ago. From street-food tours to hands-on cooking classes, travelers are seeking deeper, more authentic connections with local culture through cuisine.

Cooking classes, in particular, stand out as one of the most immersive ways to experience a destination. Visitors not only learn to prepare traditional dishes but also gain insight into regional ingredients, cooking techniques, and cultural traditions that define local life.


Students cooking at Thai Farm Cooking School in Chiang Mai, Thailand.
Photo credit: Thai Farm Cooking School

Why Chiang Mai Stands Out

Chiang Mai’s culinary appeal goes beyond just great food. The city offers:

  • Access to fresh, local ingredients from nearby farms
  • A strong tradition of Northern Thai cuisine
  • A relaxed atmosphere ideal for immersive learning
  • Affordable, high-quality cooking experiences

Whether you’re a casual foodie or a serious home cook, Chiang Mai provides one of the most rewarding culinary travel experiences in Asia.


Where to Take Cooking Classes in Chiang Mai

If you’re inspired to dive into Thai cuisine, Chiang Mai offers a wide range of highly regarded cooking schools. Here are some of the most popular options:

  • The Chiang Mai Thai farm Cooking School
    Website: thaifarmcooking.net
    Phone: +66 (0) 81 288 59 89, +66 (0) 87 174 92 85
  • Asia Scenic Thai Cooking School
    Website: asiascenic.com
    Phone: +66 (0) 53 418 657, +66 (0) 84 640 0988
  • Basil Cookery School
    Website: basilcookery.com
    Phone: +66 (0) 83 320 7693
  • Zabb E Lee Thai Cooking School
    Facebook page: facebook.com/ZabbEleeCookingSchool
    Phone: +66 (0) 93 267 9572
  • Mama Noi Thai Cookery School
    Website: mamanoi.com
    Phone: +66 (0) 83 641 6464

For more culinary experiences, check out Agoda’s article on Chiang Mai cooking classes.

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