Bangkok Pride 2025 Poised to Make Global Impact

In a dynamic show of unity and inclusivity, Siam Piwat Group—developer of iconic destinations like Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok—is collaborating with leading public- and private-sector organizations to present Bangkok Pride Festival 2025 alongside its flagship campaign, The Celebration: Right to Love. Spanning the entire month of June, this expansive celebration is expected to draw hundreds of thousands of attendees, reinforcing Bangkok’s emerging role as a premier global Pride destination.

The festival is backed by powerful institutional support from the Tourism Authority of Thailand, Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute (CISPI), the Federation of Thai Industries (FTI), the Creative Economy Agency (CEA), the United Nations in Thailand, and Drag Bangkok. Together, these partners aim to harness the spirit of Pride to enhance Thailand’s international image, stimulate tourism, and amplify the country’s soft power through diversity-driven events.

Festival Highlights Across ONESIAM Destinations

From May 30 to June 30, 2025, the ONESIAM collective—including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and ICS—will be transformed into celebration zones filled with art, fashion, performances, and parades.

The much-anticipated Bangkok Pride Parade kicks off on June 1, turning Rama I Road into a vibrant corridor of love and visibility, with key Siam destinations joining the revelry with themed programming all month.

Siam Center will host Galaxy of Love: in collaboration with Thai artist Poriin and eight creative talents, offering interactive pop-ups and DIY experiences. Additionally, MIRROR will debut its OWN YOUR PRIDE exhibit, while POP MART stages a large-scale unboxing event. Weekend concerts and drag shows will celebrate the colorful spectrum of LGBTQIAN+ identity.

Siam Discovery is set to unveil Pride-themed fashion collaborations with top brands, and ICONSIAM, together with ICS, will roll out Pride Out Louder, which features immersive installations, live acts, and a special fan meet with the cast of the hit Y-series drama Khee Muen Fah on June 6. Other standout moments include the visually stunning Reflection of Pride light art and a limited-edition sustainable water can designed by award-winning artist Somchana Kangwarnjit.

Introducing Paint the City with MY PRiDE

A standout feature of this year’s celebration is the Paint the City with MY PRiDE campaign led by CISPI and CEA. This campaign introduces a bold new identity—MY PRIDE—that champions self-expression, openness, and inclusion. Over 10 top Thai brands are rolling out special products throughout May and June to celebrate Pride while showcasing Thai creativity and innovation.

FTI Chairman Kriangkrai Thiennukul underscored the broader significance of the campaign, stating that MY PRIDE was not just an initiative but a cultural movement to lift Thailand’s creative industries and drive global recognition through soft power. The vision is to evolve the campaign from My Pride Bangkok to My Pride of Thailand, bringing its empowering message to communities across the country.

Looking Ahead to Bangkok World Pride 2030

Over 300,000 participants are expected to attend the 2025 parade, a sharp increase from 2023 and 2024 figures, with a forecast economic circulation surpassing THB 4.5 billion, a testament to the growing impact of Pride tourism.

With a dynamic blend of celebration, culture, and advocacy, Bangkok Pride Festival 2025 is not just a city event; it’s a statement of global ambition. As Thailand continues to position itself as a beacon of diversity and inclusion, the upcoming Pride month is set to become one of the most influential and memorable celebrations of love, equality, and creative spirit anywhere in the world.