Global superstar Lalisa “Lisa” Manoban has officially been named the Amazing Thailand Ambassador, joining forces with the Tourism Authority of Thailand (TAT) to promote the nation’s charm and cultural richness to the world.

As one of Thailand’s most celebrated international figures, Lisa’s influence and global recognition make her an ideal representative of Thailand’s vibrant spirit and diverse travel experiences. Through this partnership, she will showcase Thailand’s natural beauty, creativity, and world-renowned hospitality to inspire travelers from around the globe.
TAT governor Thapanee Kiatphaibool described the collaboration as “a significant milestone in presenting the charm, diversity, and wonders of Thailand from a fresh perspective—one that will inspire both Thai people and international visitors to explore the magic of Amazing Thailand together.”

The partnership reflects TAT’s ongoing commitment to promoting Thailand as a high-quality, safe, and sustainable travel destination. It also strengthens the country’s image as a place of authentic experiences, cultural pride, and heartfelt hospitality.
With Lisa as the new face of Amazing Thailand, the campaign aims to boost global awareness, celebrate Thai identity, and encourage travelers to discover the stories, smiles, and spirit that make Thailand truly unforgettable.
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