If you’re heading to Southern Thailand this April, there’s a new reason to get excited.
The Tourism Authority of Thailand has launched the Amazing Thailand Passport Privileges @ HAT YAI campaign, designed to encourage travelers to explore the South with added perks, local experiences, and a few surprises along the way.
Running throughout April 2026, the campaign is centered around Hat Yai, one of the region’s main travel hubs and a popular entry point for visitors from neighboring countries.
What You Actually Get as a Traveler
This isn’t just a promotional campaign; it’s something you can actively use during your trip.
Travelers can access:
- Exclusive discounts and privileges at over 100 locations
- Participating restaurants, hotels, and shops across Southern Thailand
- A chance to join a lucky draw with prizes worth over THB 500,000
It’s a simple idea: arrive, show your passport, and unlock benefits across the region.
The “Amazing Bag” (And Why It’s Worth Getting)
One of the highlights is the “Amazing Bag,” a free gift given to international visitors.
Inside, you’ll find locally made items that reflect the identity of Southern Thailand, including:
- Herbal inhalers from Songkhla
- Tie-dye textiles from Surat Thani and Trang
- Batik products from Nakhon Si Thammarat, Pattani, and Narathiwat
- Krajood (woven) bags from Phatthalung
- Upcycled batik keychains from Krabi
It’s not just a souvenir; it’s a small collection of regional craftsmanship.
Some bags also include access to a Lucky Bag prize draw, with rewards provided by tourism partners.
How to Join
If you’re arriving in Southern Thailand during April, it’s easy to take part.
You can collect your Amazing Bag by showing your passport at designated booths when entering through:
- Hat Yai International Airport
- Sadao Customs Checkpoint
- Padang Besar Customs Checkpoint
Inside the bag, you’ll find a QR code that unlocks discounts and privileges at participating businesses throughout the region.
Why This Campaign Matters
Southern Thailand has always been known for its food, culture, and relaxed pace, but campaigns like this are part of a broader push to bring travelers back following recent challenges.
This initiative builds on the government’s recovery efforts after the late-2025 floods and aims to boost confidence in the region as a safe and welcoming destination.
It’s also a smart move for travelers, giving you added value without changing your plans.
More Information
For more details and updates, visit:
tourismthailand.org/amazingthailandpassportprivileges
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